
equiqo
equiqo
equiqo
equiqo
equiqo
equiqo
equiqo
equiqo
equiqo
equiqo
equiqo
equiqo
New website and brand refresh for a software house
More about the project ↓
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equiqo
equiqo
equiqo
equiqo
equiqo
equiqo
equiqo
equiqo
equiqo
equiqo
equiqo
equiqo
New website and brand refresh for a software house
More about the project ↓
(SCROLL)
Overview
Rebranding & new website
Equiqo provides tailored software development solutions, including managed talent, software delivery, and consulting. They help startups and enterprises modernize IT systems, enhance scalability, and build superior digital products.
Rebranding & new website
Equiqo provides tailored software development solutions, including managed talent, software delivery, and consulting. They help startups and enterprises modernize IT systems, enhance scalability, and build superior digital products.








Opportunity
Modern visual identity and clear-cut service offering
Equiqo requested our help with a complete brand refresh and website redesign. Their goal was to modernize their visual identity, create a distinct portfolio section, and present their services clearly to potential clients. The result is an updated electric blue branding palette, enhanced with vibrant tones, and a sleek website that reflects their innovative approach.
Modern visual identity and clear-cut service offering
Equiqo requested our help with a complete brand refresh and website redesign. Their goal was to modernize their visual identity, create a distinct portfolio section, and present their services clearly to potential clients. The result is an updated electric blue branding palette, enhanced with vibrant tones, and a sleek website that reflects their innovative approach.




Main Goals
Modernising brand's visual identity to reflect their values
Modernising brand's visual identity to reflect their values
Modernising brand's visual identity to reflect their values
Modernising brand's visual identity to reflect their values
Website design to clearly communicate services
Website design to clearly communicate services
Website design to clearly communicate services
Website design to clearly communicate services
New portfolio that highlights value of every project
New portfolio that highlights value of every project
New portfolio that highlights value of every project
New portfolio that highlights value of every project
Integrate AI-themed projects into the site
Integrate AI-themed projects into the site
Integrate AI-themed projects into the site
Integrate AI-themed projects into the site
New copywriting guidelines to lead the brand into its next phase
New copywriting guidelines to lead the brand into its next phase
New copywriting guidelines to lead the brand into its next phase
New copywriting guidelines to lead the brand into its next phase



Method
New Brand Design, Presentation & Stationery
We changed the way Equiqo's brand is perceived on all outputs. New, evolved brand identity, introducing an electric blue as the core color, complemented by a collection of bright tones to differentiate services. The centerpiece of the refresh was a dynamic motif inspired by an AI-like orb of specks, symbolizing innovation.
What we did:
A modern brand identity centered on electric blue and AI-inspired motifs.
A modern brand identity centered on electric blue and AI-inspired motifs.
A modern brand identity centered on electric blue and AI-inspired motifs.
A user-friendly website aligned with current design trends.
A user-friendly website aligned with current design trends.
A user-friendly website aligned with current design trends.
Enhanced portfolio that emphasizes the uniqueness of each project.
Enhanced portfolio that emphasizes the uniqueness of each project.
Enhanced portfolio that emphasizes the uniqueness of each project.
Clear and intuitive service overviews, tested and refined for a seamless user experience.
Clear and intuitive service overviews, tested and refined for a seamless user experience.
Clear and intuitive service overviews, tested and refined for a seamless user experience.
New Brand Design, Presentation & Stationery
We changed the way Equiqo's brand is perceived on all outputs. New, evolved brand identity, introducing an electric blue as the core color, complemented by a collection of bright tones to differentiate services. The centerpiece of the refresh was a dynamic motif inspired by an AI-like orb of specks, symbolizing innovation.
What we did:
A modern brand identity centered on electric blue and AI-inspired motifs.
A user-friendly website aligned with current design trends.
Enhanced portfolio that emphasizes the uniqueness of each project.
Clear and intuitive service overviews, tested and refined for a seamless user experience.




Outcomes
Website Design
The new website was designed with a focus on usability. A clean layout highlighted services, with vibrant accents from the brand palette. A dedicated portfolio section was introduced, featuring a custom layout for showcasing unique case studies.
Website Design
The new website was designed with a focus on usability. A clean layout highlighted services, with vibrant accents from the brand palette. A dedicated portfolio section was introduced, featuring a custom layout for showcasing unique case studies.
Presentation & Stationery
A cohesive company presentation and stationery suite were developed to align with the new challneges. These materials balanced professionalism with bold visuals, ensuring consistency across all touchpoints.
Presentation & Stationery
A cohesive company presentation and stationery suite were developed to align with the new challneges. These materials balanced professionalism with bold visuals, ensuring consistency across all touchpoints.




Outcomes
Bold Branding and a Clear Online Presence
The project delivered a refreshed brand identity with a bold blue palette and AI-inspired visuals. The new website presents services clearly, while the portfolio highlights case studies effectively, strengthening Equiqo’s digital presence.
Bold Branding and a Clear Online Presence
The project delivered a refreshed brand identity with a bold blue palette and AI-inspired visuals. The new website presents services clearly, while the portfolio highlights case studies effectively, strengthening Equiqo’s digital presence.
Key Results:
A modern brand identity centered on electric blue and AI-inspired motifs.
A modern brand identity centered on electric blue and AI-inspired motifs.
A modern brand identity centered on electric blue and AI-inspired motifs.
A modern brand identity centered on electric blue and AI-inspired motifs.
A user-friendly website aligned with current design trends.
A user-friendly website aligned with current design trends.
A user-friendly website aligned with current design trends.
A user-friendly website aligned with current design trends.
Enhanced portfolio that emphasizes the uniqueness of each project.
Enhanced portfolio that emphasizes the uniqueness of each project.
Enhanced portfolio that emphasizes the uniqueness of each project.
Enhanced portfolio that emphasizes the uniqueness of each project.
Clear and intuitive service overviews, tested and refined for a seamless user experience.
Clear and intuitive service overviews, tested and refined for a seamless user experience.
Clear and intuitive service overviews, tested and refined for a seamless user experience.
Clear and intuitive service overviews, tested and refined for a seamless user experience.



Testimonial
The team gave our brand a new lease of life. From the new identity to the stunning website redesign, every detail reflected our vision perfectly. Their professionalism and creativity made the entire process a pleasure.




Artur Tomys
CEO, equiqo


Next
Next
Rebranding for a Berlin-based premium ice cream brand.
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