Project Image
  • equiqo

    equiqo

    equiqo

  • equiqo

    equiqo

    equiqo

  • equiqo

    equiqo

    equiqo

  • equiqo

    equiqo

    equiqo

New website and brand refresh for a software house

More about the project ↓

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Project Image
  • equiqo

    equiqo

    equiqo

  • equiqo

    equiqo

    equiqo

  • equiqo

    equiqo

    equiqo

  • equiqo

    equiqo

    equiqo

New website and brand refresh for a software house

More about the project ↓

(SCROLL)

Overview

Rebranding & new website

Equiqo provides tailored software development solutions, including managed talent, software delivery, and consulting. They help startups and enterprises modernize IT systems, enhance scalability, and build superior digital products.

Rebranding & new website

Equiqo provides tailored software development solutions, including managed talent, software delivery, and consulting. They help startups and enterprises modernize IT systems, enhance scalability, and build superior digital products.

Details

Client

equiqo

Client

equiqo

Client

equiqo

Client

equiqo

Year

2024

Year

2024

Year

2024

Year

2024

Category

Branding
Web Design
Main Presentation

Live Project

Live Project

Live Project

Live Project

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Project Image
Project Image
Project Image
Project Image
Project Image
Project Image
Project Image

Opportunity

Modern visual identity and clear-cut service offering

Equiqo requested our help with a complete brand refresh and website redesign. Their goal was to modernize their visual identity, create a distinct portfolio section, and present their services clearly to potential clients. The result is an updated electric blue branding palette, enhanced with vibrant tones, and a sleek website that reflects their innovative approach.

Modern visual identity and clear-cut service offering

Equiqo requested our help with a complete brand refresh and website redesign. Their goal was to modernize their visual identity, create a distinct portfolio section, and present their services clearly to potential clients. The result is an updated electric blue branding palette, enhanced with vibrant tones, and a sleek website that reflects their innovative approach.

Main Goals

Modernising brand's visual identity to reflect their values

Modernising brand's visual identity to reflect their values

Modernising brand's visual identity to reflect their values

Modernising brand's visual identity to reflect their values

Website design to clearly communicate services

Website design to clearly communicate services

Website design to clearly communicate services

Website design to clearly communicate services

New portfolio that highlights value of every project

New portfolio that highlights value of every project

New portfolio that highlights value of every project

New portfolio that highlights value of every project

Integrate AI-themed projects into the site

Integrate AI-themed projects into the site

Integrate AI-themed projects into the site

Integrate AI-themed projects into the site

New copywriting guidelines to lead the brand into its next phase

New copywriting guidelines to lead the brand into its next phase

New copywriting guidelines to lead the brand into its next phase

New copywriting guidelines to lead the brand into its next phase

Project Image
Project Image
Project Image

Method

New Brand Design, Presentation & Stationery

We changed the way Equiqo's brand is perceived on all outputs. New, evolved brand identity, introducing an electric blue as the core color, complemented by a collection of bright tones to differentiate services. The centerpiece of the refresh was a dynamic motif inspired by an AI-like orb of specks, symbolizing innovation.

What we did:

A modern brand identity centered on electric blue and AI-inspired motifs.

A modern brand identity centered on electric blue and AI-inspired motifs.

A modern brand identity centered on electric blue and AI-inspired motifs.

A user-friendly website aligned with current design trends.

A user-friendly website aligned with current design trends.

A user-friendly website aligned with current design trends.

Enhanced portfolio that emphasizes the uniqueness of each project.

Enhanced portfolio that emphasizes the uniqueness of each project.

Enhanced portfolio that emphasizes the uniqueness of each project.

Clear and intuitive service overviews, tested and refined for a seamless user experience.

Clear and intuitive service overviews, tested and refined for a seamless user experience.

Clear and intuitive service overviews, tested and refined for a seamless user experience.

New Brand Design, Presentation & Stationery

We changed the way Equiqo's brand is perceived on all outputs. New, evolved brand identity, introducing an electric blue as the core color, complemented by a collection of bright tones to differentiate services. The centerpiece of the refresh was a dynamic motif inspired by an AI-like orb of specks, symbolizing innovation.

What we did:

A modern brand identity centered on electric blue and AI-inspired motifs.

A user-friendly website aligned with current design trends.

Enhanced portfolio that emphasizes the uniqueness of each project.

Clear and intuitive service overviews, tested and refined for a seamless user experience.

About Image
About Image
About Image
About Image

Outcomes

Website Design

The new website was designed with a focus on usability. A clean layout highlighted services, with vibrant accents from the brand palette. A dedicated portfolio section was introduced, featuring a custom layout for showcasing unique case studies.

Website Design

The new website was designed with a focus on usability. A clean layout highlighted services, with vibrant accents from the brand palette. A dedicated portfolio section was introduced, featuring a custom layout for showcasing unique case studies.

Presentation & Stationery

A cohesive company presentation and stationery suite were developed to align with the new challneges. These materials balanced professionalism with bold visuals, ensuring consistency across all touchpoints.

Presentation & Stationery

A cohesive company presentation and stationery suite were developed to align with the new challneges. These materials balanced professionalism with bold visuals, ensuring consistency across all touchpoints.

Outcomes

Bold Branding and a Clear Online Presence

The project delivered a refreshed brand identity with a bold blue palette and AI-inspired visuals. The new website presents services clearly, while the portfolio highlights case studies effectively, strengthening Equiqo’s digital presence.

Bold Branding and a Clear Online Presence

The project delivered a refreshed brand identity with a bold blue palette and AI-inspired visuals. The new website presents services clearly, while the portfolio highlights case studies effectively, strengthening Equiqo’s digital presence.

Key Results:

A modern brand identity centered on electric blue and AI-inspired motifs.

A modern brand identity centered on electric blue and AI-inspired motifs.

A modern brand identity centered on electric blue and AI-inspired motifs.

A modern brand identity centered on electric blue and AI-inspired motifs.

A user-friendly website aligned with current design trends.

A user-friendly website aligned with current design trends.

A user-friendly website aligned with current design trends.

A user-friendly website aligned with current design trends.

Enhanced portfolio that emphasizes the uniqueness of each project.

Enhanced portfolio that emphasizes the uniqueness of each project.

Enhanced portfolio that emphasizes the uniqueness of each project.

Enhanced portfolio that emphasizes the uniqueness of each project.

Clear and intuitive service overviews, tested and refined for a seamless user experience.

Clear and intuitive service overviews, tested and refined for a seamless user experience.

Clear and intuitive service overviews, tested and refined for a seamless user experience.

Clear and intuitive service overviews, tested and refined for a seamless user experience.

Testimonial

The team gave our brand a new lease of life. From the new identity to the stunning website redesign, every detail reflected our vision perfectly. Their professionalism and creativity made the entire process a pleasure.

Artur Tomys

CEO, equiqo

Next

Next

Rebranding for a Berlin-based premium ice cream brand.
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