eisqueen
eisqueen
eisqueen
eisqueen
eisqueen
eisqueen
eisqueen
eisqueen
eisqueen
eisqueen
eisqueen
eisqueen
Rebranding for a Berlin-based premium ice cream brand
More about the project ↓
(SCROLL)
eisqueen
eisqueen
eisqueen
eisqueen
eisqueen
eisqueen
eisqueen
eisqueen
eisqueen
eisqueen
eisqueen
eisqueen
Rebranding for a Berlin-based premium ice cream brand
More about the project ↓
(SCROLL)
Overview
Rebranding and Packaging Design
EisQueen is a premium, artisanal ice cream brand based in Berlin. Their mission is to bring the luxurious experience of an ice cream boutique to your home, by making their products available in fine foods markets.
Rebranding and Packaging Design
EisQueen is a premium, artisanal ice cream brand based in Berlin. Their mission is to bring the luxurious experience of an ice cream boutique to your home, by making their products available in fine foods markets.
Details
Client
EisQueen
Client
EisQueen
Client
EisQueen
Client
EisQueen
Year
2024
Year
2024
Year
2024
Year
2024
Category
Branding
Packaging Design
Opportunity
New brand guidelines and a packaging design to match
EisQueen, established since 2015 with a strong market presence, decided to broaden its brand's offerings. To ensure consistent alignment with its values, they sought a comprehensive style guide. They approached us for assistance in a light rebranding and the design of new packaging.
New brand guidelines and a packaging design to match
EisQueen, established since 2015 with a strong market presence, decided to broaden its brand's offerings. To ensure consistent alignment with its values, they sought a comprehensive style guide. They approached us for assistance in a light rebranding and the design of new packaging.
Main Goals
Reinvent brands presence across all touch points
Reinvent brands presence across all touch points
Reinvent brands presence across all touch points
Reinvent brands presence across all touch points
Create a cohesive and elegant visual identity
Create a cohesive and elegant visual identity
Create a cohesive and elegant visual identity
Create a cohesive and elegant visual identity
Modern packaging design for the new sugar free series
Modern packaging design for the new sugar free series
Modern packaging design for the new sugar free series
Modern packaging design for the new sugar free series
Method
Workshops
It started with workshops and brainstorming to define EisQueen's essence and aspirations. We set goals, devised strategies, and explored design's role in achieving them. This process provided valuable insights into potential branding directions.
What we did:
New, distinctive packaging that communicates value and stands out from the competition.
New, distinctive packaging that communicates value and stands out from the competition.
New, distinctive packaging that communicates value and stands out from the competition.
Brand design with a luxurious vibe, enabling the creation of cohesive marketing materials.
Brand design with a luxurious vibe, enabling the creation of cohesive marketing materials.
Brand design with a luxurious vibe, enabling the creation of cohesive marketing materials.
New flavor line launched smoothly and on time.
New flavor line launched smoothly and on time.
New flavor line launched smoothly and on time.
Workshops
It started with workshops and brainstorming to define EisQueen's essence and aspirations. We set goals, devised strategies, and explored design's role in achieving them. This process provided valuable insights into potential branding directions.
What we did:
New, distinctive packaging that communicates value and stands out from the competition.
Brand design with a luxurious vibe, enabling the creation of cohesive marketing materials.
New flavor line launched smoothly and on time.
Outcomes
Luxurious & Artisan
Prioritizing EisQueen's luxury, they pride themselves on fresh, high-quality ingredients and product excellence. The second core value in EisQuenn’s production chain is their commitment to traditional methods and the use of unprocessed ingredients.
Luxurious & Artisan
Prioritizing EisQueen's luxury, they pride themselves on fresh, high-quality ingredients and product excellence. The second core value in EisQuenn’s production chain is their commitment to traditional methods and the use of unprocessed ingredients.
Color Palette and Font Selection
Color Palette and Font Selection
Outcomes
Packaging Design
After exploring various concepts, we crafted EisQueen's ideal packaging. The refined black shade struck an elegant balance, complementing the simple yet luxurious appeal. Strategic ice scoop placement ensured clear flavor distinction.
Packaging Design
After exploring various concepts, we crafted EisQueen's ideal packaging. The refined black shade struck an elegant balance, complementing the simple yet luxurious appeal. Strategic ice scoop placement ensured clear flavor distinction.
Key Results:
Developing EisQueen’s Style Guide and collaborating with people who know their product inside and out, with years of customer interaction, was a truly valuable experience. It was also very rewarding for us to witness how design impacts brand perception in the physical world, especially when the product proudly sits on store shelves.
New, distinctive packaging that communicates value and stands out from the competition.
New, distinctive packaging that communicates value and stands out from the competition.
New, distinctive packaging that communicates value and stands out from the competition.
New, distinctive packaging that communicates value and stands out from the competition.
Brand design with a luxurious vibe, enabling the creation of cohesive marketing materials.
Brand design with a luxurious vibe, enabling the creation of cohesive marketing materials.
Brand design with a luxurious vibe, enabling the creation of cohesive marketing materials.
Brand design with a luxurious vibe, enabling the creation of cohesive marketing materials.
New flavor line launched smoothly and on time.
New flavor line launched smoothly and on time.
New flavor line launched smoothly and on time.
New flavor line launched smoothly and on time.
Testimonial
Studio’s work on our rebrand brought clarity and luxury to our visual identity. From workshops to packaging design, they captured our craftsmanship and premium quality perfectly. Now, our products stand out — in stores and online.
Svea Ohle
Business Development, EisQueen
Next
Next
E-commerce for a subscription-based CBD brand
lekko-cbd
lekko-cbd
lekko-cbd
lekko-cbd
lekko-cbd
lekko-cbd
lekko-cbd
lekko-cbd
lekko-cbd
lekko-cbd
lekko-cbd
lekko-cbd
lekko-cbd
lekko-cbd
lekko-cbd
lekko-cbd
lekko-cbd
lekko-cbd
lekko-cbd
lekko-cbd
lekko-cbd
lekko-cbd
lekko-cbd
lekko-cbd