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A data analytics and SEO company merger Copy
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A data analytics and SEO company merger Copy
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Overview
Rebranding & new website
Insightland is a consultancy specializing in SEO and analytics, helping businesses turn data into actionable insights. They focus on data visualization, AI-driven solutions, and strategic management to optimize decision-making and drive growth.
Rebranding & new website
Insightland is a consultancy specializing in SEO and analytics, helping businesses turn data into actionable insights. They focus on data visualization, AI-driven solutions, and strategic management to optimize decision-making and drive growth.
Opportunity
Design and strategy to prepare the company for new market outreach and enable scalability.
Insightland approached us with an ambitious goal: to redefine their digital presence as they shifted their focus from SEO to data-driven analytics. This required a brand design, strategy and a website design that highlighted their new expertise.
Design and strategy to prepare the company for new market outreach and enable scalability.
Insightland approached us with an ambitious goal: to redefine their digital presence as they shifted their focus from SEO to data-driven analytics. This required a brand design, strategy and a website design that highlighted their new expertise.
Main Goals
Enabling company to enter new market
Enabling company to enter new market
Enabling company to enter new market
Enabling company to enter new market
Ensuring scallability of the design for the future
Ensuring scallability of the design for the future
Ensuring scallability of the design for the future
Ensuring scallability of the design for the future
Creating a versatile style guide that empowers non-designers to maintain visual consistency
Creating a versatile style guide that empowers non-designers to maintain visual consistency
Creating a versatile style guide that empowers non-designers to maintain visual consistency
Creating a versatile style guide that empowers non-designers to maintain visual consistency
Transforming the perception of Insightland from SEO specialists to analytics innovators
Transforming the perception of Insightland from SEO specialists to analytics innovators
Transforming the perception of Insightland from SEO specialists to analytics innovators
Transforming the perception of Insightland from SEO specialists to analytics innovators
Method
Big picture
Deep-dive sessions followed by market research resulted in a a cohesive plan incuding naming strategy for 21 new analytical services and training offerings.
What we did:
Enhanced usability with employee-friendly Brand Book for content creation
Enhanced usability with employee-friendly Brand Book for content creation
Enhanced usability with employee-friendly Brand Book for content creation
A refreshed brand identity that resonates with Insightland’s analytics-driven vision
A refreshed brand identity that resonates with Insightland’s analytics-driven vision
A refreshed brand identity that resonates with Insightland’s analytics-driven vision
A scalable, visually engaging website optimized for new market outreach
A scalable, visually engaging website optimized for new market outreach
A scalable, visually engaging website optimized for new market outreach
Big picture
Deep-dive sessions followed by market research resulted in a a cohesive plan incuding naming strategy for 21 new analytical services and training offerings.
What we did:
Enhanced usability with employee-friendly Brand Book for content creation
A refreshed brand identity that resonates with Insightland’s analytics-driven vision
A scalable, visually engaging website optimized for new market outreach
Outcomes
Branding
Data-centric visual language anchored by a modernized turquoise from previous brand identity. The branding highlights a two graphic motifs, a 2D wave, resembling bar chart and 3D inspired by pie chart, both symbolizing the fluidity and precision of data.
Branding
Data-centric visual language anchored by a modernized turquoise from previous brand identity. The branding highlights a two graphic motifs, a 2D wave, resembling bar chart and 3D inspired by pie chart, both symbolizing the fluidity and precision of data.
Main Graphic Motif
The main hero of the design is a 3D-rendered pie-chart-inspired animation. Designed exclusively for Insightland, it symbolizes data analysis and integration. This striking visual not only enhances the homepage but is also used for key brand announcements.
Main Graphic Motif
The main hero of the design is a 3D-rendered pie-chart-inspired animation. Designed exclusively for Insightland, it symbolizes data analysis and integration. This striking visual not only enhances the homepage but is also used for key brand announcements.
Outcomes
Web Design
A clean, modern aesthetic with subtle animations complementing the main graphic motif, enhancing the user experience. The websites structure was reimagined to prioritize usability and scalability. Key offerings were reorganized into categories, ensuring that potential clients could quickly find relevant information.
Web Design
A clean, modern aesthetic with subtle animations complementing the main graphic motif, enhancing the user experience. The websites structure was reimagined to prioritize usability and scalability. Key offerings were reorganized into categories, ensuring that potential clients could quickly find relevant information.
Key Results:
Enhanced usability with employee-friendly Brand Book for content creation
Enhanced usability with employee-friendly Brand Book for content creation
Enhanced usability with employee-friendly Brand Book for content creation
Enhanced usability with employee-friendly Brand Book for content creation
A refreshed brand identity that resonates with Insightland’s analytics-driven vision
A refreshed brand identity that resonates with Insightland’s analytics-driven vision
A refreshed brand identity that resonates with Insightland’s analytics-driven vision
A refreshed brand identity that resonates with Insightland’s analytics-driven vision
A scalable, visually engaging website optimized for new market outreach
A scalable, visually engaging website optimized for new market outreach
A scalable, visually engaging website optimized for new market outreach
A scalable, visually engaging website optimized for new market outreach
Testimonial
The team elevated our brand to the next level. From the new colours to website structure, they redefined how we present ourselves in the market, all aligned with our analytics driven focus. The results speak for-themselves — we're now perfectly positioned for future growth.
Katarzyna Iwanich
CEO & Co-Founder, insightland
Next
Next
New branding and web design for software house
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